Image: PC Mag
Image: The Verge
The company began in 2012 as a mobile app that allowed users to send photos and videos that vanish within seconds to avoid people from saving pictures. The distinctive app has mostly shaken its reputation as a place for sexting and transformed into a major publishing platform.Image: TechCrunch
It has now over 100 million daily users, which is more than Twitter. And with 60% of its users aged between 13 and 24, it is seen as an attractive way for advertisers to reach young people. Snap’s founder, a young Evan Spiegel who is only 26-years-old turned down an offer from Facebook founder Mark Zuckerberg to buy Snapchat for 3 billion USD just three years ago.Image: International Business Times
But marketers and ad agencies have been frustrated with Snap’s tight controls on ad content and the long wait times some have experience getting ads approved by the platform. Snap has been taking some steps to make life easier for advertisers. It released an “application programming interface” that helps advertisers buy ads through a more automated process. Which allows marketers to target customers using email databases and other data sources.If this goes as planned, it would be the biggest US technology floatation since Facebook’s 81-billion-dollar launch in 2012. In September, the company renamed itself Snap in a bid to show that its ambitions extend beyond Snapchat. As part of the change, it uncovered camera-equipped sunglasses, called Spectacles, that can record video in short bursts.
Image: iTech Post
However, Snap will encounter concentrated scrutiny from prospective investors, as rivals try to encroach on its turf by copying some of the photo messaging service’s signature features. In August, Facebook’s Instagram rolled out its version of the Snapchat Stories photo and video service.lagi info di : MALAYSIA TRENDING NOW
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